Set up Clearbit data sync with Google Analytics 4
Clearbit’s data sync integration with Google Analytics 4 reveals companies visiting your website and sync that data to your analytics properties for deep insight into how companies are finding, engaging with, and converting on your website.
This article will guide you through the process of setting up and verifying the integration.
How to sync Clearbit data to Google Analytics 4
1. Install the Clearbit Tag on your website
If you have already installed the Clearbit Tag on your website, you can skip this step. If not, follow the instructions linked below to add the tag to your website and set your allowed referrers.
Learn More: How to install the Clearbit Tag →
2. Install the Google Tag on your website
If you have already installed the Google Tag on your website, you can skip this step. If not, follow the instructions linked below to add the tag to your website.
Learn more: How to install the Google Analytics 4 tag on your website →
3. Enable the Google Analytics data sync
Navigate to the Connections page, and open the Google Analytics 4 connection. Enable the Google Analytics 4 data sync.
Note: Google Analytics 4 may take up to 48 hours to process the data and make it available in the user properties selection dropdown, and for values to show up in reports.
4. Create User-Scoped Custom Dimensions
In your Google Analytics account, navigate to the Custom Definitions configuration in Admin and create custom dimensions for each attribute you would like to include in your reports.
Custom definition limits & caveats: Google Analytics 4 allows customers to enable up to 25 user scoped custom dimensions. Analytics 360 customers can enable up to 100 custom dimensions. Google also limits the number of rows returned for high-cardinality dimensions. In order to avoid exceeding your quota, we recommend avoiding attributes with high-cardinality and only mapping attributes that you find most valuable in your reporting and analysis.
User Property Values
Visit our website to see a full list of company attributes, descriptions, and examples.
| Attribute | GA4 User Property |
| Traffic Type | cb_type |
| Company Type | cb_co_type |
| Company Name | cb_co_name |
| Company Domain | cb_co_domain |
| Company Sector | cb_co_sector |
| Company Industry Group | cb_co_industryGroup |
| Company Industry | cb_co_industry |
| Company Sub Industry | cb_co_subIndustry |
| Company NAICS Code | cb_co_naicsCode |
| Company SIC Code | cb_co_sicCode |
| Company Traffic Rank | cb_co_trafficRank |
| Company HQ Country | cb_co_geo_country |
| Company HQ State | cb_co_geo_state |
| Company HQ City | cb_co_geo_city |
| Company Estimated Annual Revenue Range | cb_co_estAnnualRevenue |
| Company Estimated Employees | cb_co_employees |
| Company Estimated Employee Range | cb_co_employeesRange |
| Company Tech Categories | cb_co_techCategories |
| Company Tech | cb_co_tech |
| Company Tags | cb_co_tags |
| Company Profane | cb_co_profane |
| Company Timezone | cb_co_timeZone |
| Company UTC Offset | cb_co_utcOffset |
| Company Founded Year | cb_co_foundedYear |
| Company Raised | cb_co_raised |
| Company Email Provider | cb_co_emailProvider |
Verify custom dimensions appear in Realtime Reports
To check if the data is being received in real-time, navigate to Realtime report in your Google Analytics 4 property. Find the Users by user property card and look for the user-scoped custom dimensions that you created.
Create reports using Clearbit data
You can now create reports in GA4 that include the Clearbit data!
In the Explorer report builder, import the custom dimensions and metrics you want to include in the report and then drag them into the appropriate dimension and value columns.
You can also create segments based on the Clearbit data for more comparison analysis.