Legacy: Set up Clearbit data sync with Google Analytics 4

Last Updated: February 19, 2024

🔍 Please note: this applies to users with Standard Bundle, Enrichment, or Clearbit Platform plans.

Clearbit’s data sync integration with Google Analytics 4 shows you which companies are visiting your website. This data will be synced to your analytics properties for insight into how companies are finding, engaging with, and converting on your website.



How to sync Clearbit data to Google Analytics 4

This article will guide you through the process of setting up and verifying the integration.

1. Install the Clearbit Tag on your website

If you have already installed the Clearbit tag on your website, you can skip this step. If not, follow the instructions linked below to add the tag to your website and set your allowed referrers. 

Include your domain in the allowed referrers list. The allowed referrers list tells Clearbit which domains to accept requests from. If the domain that you are attempting to track is not added to the list, Clearbit will not accept requests from that domain.

Learn More: How to install the Clearbit Tag →

2. Install the Google Tag on your website

If you have already installed the Google Tag on your website, you can skip this step. If not, follow the instructions linked below to add the tag to your website.

Learn more: How to install the Google Analytics 4 tag on your website →

3. Enable the Google Analytics data sync

To enable the data sync:

  1. In your Clearbit account, in the left panel, click Integrations.
  2. In the right panel, in Google Analytics 4 section, click Connect to enable the Google Analytics 4 data sync.

Please note: Google Analytics 4 may take up to 48 hours to process the data and make it available in the user properties selection dropdown, and for values to show up in reports.



4. Create User-Scoped Custom Dimensions

  1. In your Google Analytics account, navigate to the Custom Definitions configuration in Admin.
  2. Create custom dimensions for each attribute you would like to include in your reports.

Custom definition limits & caveats:

  • Google Analytics 4 allows customers to enable up to 25 user-scoped custom dimensions.
  • Analytics 360 customers can enable up to 100 custom dimensions.
  • Google also limits the number of rows returned for high-cardinality dimensions. In order to avoid exceeding your quota, we recommend avoiding attributes with high-cardinality and only mapping attributes that you find most valuable in your reporting and analysis.

User Property Values

Learn more about Clearbit's full list of company attributes, descriptions, and examples.

Attribute GA4 User Property
Traffic Type cb_type
Company Type cb_co_type
Company Name cb_co_name
Company Domain cb_co_domain
Company Sector cb_co_sector
Company Industry Group cb_co_industryGroup
Company Industry cb_co_industry
Company Sub Industry cb_co_subIndustry
Company NAICS Code cb_co_naicsCode
Company SIC Code cb_co_sicCode
Company Traffic Rank cb_co_trafficRank
Company HQ Country cb_co_geo_country
Company HQ State cb_co_geo_state
Company HQ City cb_co_geo_city
Company Estimated Annual Revenue Range cb_co_estAnnualRevenue
Company Estimated Employees cb_co_employees
Company Estimated Employee Range cb_co_employeesRange
Company Tech Categories cb_co_techCategories
Company Tech cb_co_tech
Company Tags cb_co_tags
Company Profane cb_co_profane
Company Timezone cb_co_timeZone
Company UTC Offset cb_co_utcOffset
Company Founded Year cb_co_foundedYear
Company Raised cb_co_raised
Company Email Provider cb_co_emailProvider

Verify custom dimensions appear in Realtime Reports

To check if the data is being received in real-time:

  1. In your Google Analytics account, in the left panel, click the Reports tab.  
  2. In the left, panel, navigate to the Realtime report.  You can find the Users by user property card and look for the user-scoped custom dimensions that you created.


Create reports using Clearbit data

You can now create reports in GA4 that include the Clearbit data:

  1. In your Google Analytics account, click the the Explorer report builder tab. 
  2. In the Explorer report builder, import the custom dimensions and metrics you want to include in the report and then drag them into the appropriate dimension and value columns.
  3. You can also create segments based on the Clearbit data for comparison analysis.