Legacy: Set up Clearbit data sync with Google Analytics 4
Last Updated: February 19, 2024
🔍 Please note: this applies to users with Standard Bundle, Enrichment, or Clearbit Platform plans. If you signed up in 2024, you are on a Sales Intelligence for HubSpot plan: Free, Growth, or Business.
Clearbit’s data sync integration with Google Analytics 4 shows you which companies are visiting your website. This data will be synced to your analytics properties for insight into how companies are finding, engaging with, and converting on your website.
How to sync Clearbit data to Google Analytics 4
This article will guide you through the process of setting up and verifying the integration.
1. Install the Clearbit Tag on your website
If you have already installed the Clearbit tag on your website, you can skip this step. If not, follow the instructions linked below to add the tag to your website and set your allowed referrers.
Include your domain in the allowed referrers list. The allowed referrers list tells Clearbit which domains to accept requests from. If the domain that you are attempting to track is not added to the list, Clearbit will not accept requests from that domain.
2. Install the Google Tag on your website
If you have already installed the Google Tag on your website, you can skip this step. If not, follow the instructions linked below to add the tag to your website.
3. Enable the Google Analytics data sync
To enable the data sync:
- In your Clearbit account, in the left panel, click Integrations.
- In the right panel, in Google Analytics 4 section, click Connect to enable the Google Analytics 4 data sync.
Please note: Google Analytics 4 may take up to 48 hours to process the data and make it available in the user properties selection dropdown, and for values to show up in reports.
4. Create User-Scoped Custom Dimensions
- In your Google Analytics account, navigate to the Custom Definitions configuration in Admin.
- Create custom dimensions for each attribute you would like to include in your reports.
Custom definition limits & caveats:
- Google Analytics 4 allows customers to enable up to 25 user-scoped custom dimensions.
- Analytics 360 customers can enable up to 100 custom dimensions.
- Google also limits the number of rows returned for high-cardinality dimensions. In order to avoid exceeding your quota, we recommend avoiding attributes with high-cardinality and only mapping attributes that you find most valuable in your reporting and analysis.
User Property Values
Learn more about Clearbit's full list of company attributes, descriptions, and examples.
|GA4 User Property
|Company Industry Group
|Company Sub Industry
|Company NAICS Code
|Company SIC Code
|Company Traffic Rank
|Company HQ Country
|Company HQ State
|Company HQ City
|Company Estimated Annual Revenue Range
|Company Estimated Employees
|Company Estimated Employee Range
|Company Tech Categories
|Company UTC Offset
|Company Founded Year
|Company Email Provider
Verify custom dimensions appear in Realtime Reports
To check if the data is being received in real-time:
- In your Google Analytics account, in the left panel, click the Reports tab.
- In the left, panel, navigate to the Realtime report. You can find the Users by user property card and look for the user-scoped custom dimensions that you created.
Create reports using Clearbit data
You can now create reports in GA4 that include the Clearbit data:
- In your Google Analytics account, click the the Explorer report builder tab.
- In the Explorer report builder, import the custom dimensions and metrics you want to include in the report and then drag them into the appropriate dimension and value columns.
- You can also create segments based on the Clearbit data for comparison analysis.