Legacy: Migrate from Universal Analytics to Google Analytics 4 data sync

Last Updated: January 12, 2024

🔍 Please note: This article is for customers on Standard Bundle, Enrichment, or Clearbit Platform plans. If you signed up in 2024, you are on a Sales Intelligence for HubSpot plan: Free, Growth, or Business.

Google sunset Universal Analytics on July 1st, 2023 and recommends that all customers migrate to Google Analytics 4.

This article explains how to move your Clearbit data sync from Universal Analytics to Google Analytics 4. The article does not cover the steps required to migrate your other Universal Analytics tracking and settings. For detailed instructions on how to migrate your Google data, read the article linked below.

Learn more: How to make the switch to Google Analytics 4 →

Enable the Clearbit data sync with Google Analytics 4

Clearbit offers a direct integration with Google Analytics 4 that is easy to set up. Follow the instructions linked below to get set up!

Learn more: Set up Clearbit data sync with Google Analytics 4 →

Note: Our new Google Analytics 4 data sync uses a different data schema from the Universal Analytics sync, meaning we do not support migrating historical data from Universal Analytics to Google Analytics 4. For this reason, we recommend enabling the new sync and mapping your fields as soon as possible to ensure you have enough historical data to make use of GA4 when UA is sunset.

Clearbit's Universal Analytics sync will be disabled on July 1st, 2023

No actions are required to disable Clearbit's Universal Analytics data sync. The integration will be automatically disabled on July 1st, 2023 in coordination with Google's sunsetting plan. We will also continue to support your connections with Google Ads and Google Tag Manager with no interruption to your service.