Legacy: Sync Google Ads Remarketing Audience using a GA4 Property

Last Updated: April 10, 2024

🔍 Please note: this article is for customers on Standard Bundle, Enrichment, or Clearbit Platform plans.

Looking to set up Google Ads with Clearbit? Please refer to our Legacy: Connect Google Ads Manager to Clearbit guide. 


Clearbit natively supports Universal Analytics when creating Visitor Audiences in Clearbit Advertising. This guide shows you how to build visitor audiences with Google Analytics 4 properties. In summary, sync Clearbit to Google Analytics, create a GA audience, and link your GA account with your Google Ads account.


Creating a Remarketing Audience using a GA4 property:

1. Ensure that your Google Analytics account is connected with Clearbit and that your User-Scoped Custom Dimensions are set up. 

Refer to step 4 of our Legacy: Set up Clearbit data sync with Google Analytics 4 guide.


2. Ensure that your Google Ads account is linked to your Google Analytics 4 Property. 

In Google Analytics, navigate to Admin > Product Links > Google Ads Links, and add your Google Ads account if it is not already. 


3. Create an Audience in your GA4 Property.

In Google Analytics, navigate to Admin > Data display > Audiences, and create a New audience

4. Create a remarketing audience in your Google Ads account. 

In Google Ads, navigate to Tools > Audience manager, and choose the Audience created in the connected Google Analytics account (step 3).