Risk and Spam Reduction

Behind the scenes, as a form is submitted, we automatically profile the browser to determine a Risk score.

We'll then pass this Risk score onto all of your integrations, such as Salesforce or Hubspot. Once this data is in your marketing automation system or CRM you can filter by it, say automatically archive leads with a poor score.

Available attributes

The Risk fields we append to form responses are as follows:

Internal field name Data type Description

risk_ip_proxy

Boolean

Whether we've detected that the IP address is associated with a proxy server.

risk_ip_blacklisted

Boolean

Whether the IP address has been blacklisted.

risk_ip_rate_limited

Boolean

Whether this IP has been submitting a lot of forms recently.

risk_email_valid

Boolean

Whether the email submitted is syntactically valid and has valid mail (MX) servers.

risk_email_disposable

Boolean

Whether the email is associated with a disposable email provider or not.

risk_email_blacklisted

Boolean

Whether the email address has been blacklisted.

risk_email_free_provider

Boolean

Whether the email address is from a free provider (e.g. Gmail).

risk_level

String (low/medium/high)

The risk level associated with this form submission.

risk_score

Integer

Risk score out of 100.

 

Integrations

To pass one of the risk fields listed above into your integration, simply create a custom field with the same name. We provide directions on how to do this in our Salesforce and Hubspot guides.