What company attributes are accessible from Reveal to the standard Google Analytics integration?

To see more information about these attributes, see our Attributes page.

For GTM and the dataLayer, please see available dataLayer variables here.

Reveal to Standard Google Analytics Plan:

Attribute Google Analytics Mapping Key Recommended
Traffic Type (IP Level) type Yes
Company Name

companyName

Yes
Domain

companyDomain

Yes
Company Type companyType Yes
Company Tags companyTags Optional
Company Tech Stack companyTech Optional
Sector

companySector

Optional
Industry Group

companyIndustryGroup

Optional
Industry

companyIndustry

Yes
Sub Industry companySubIndustry Yes
Sic Code

companySicCode

Optional
Naics Code

companyNaicsCode

Optional
Country companyCountry Yes
State

companyState

Yes
City companyCity Yes
Funding

companyFunding

Optional
Estimated Annual Revenue companyEstimatedAnnualRevenue Yes
Employee Range companyEmployeesRange Yes 
Employees

companyEmployees

Optional 
Alexa Rank companyAlexaRank Optional

Please reach out to your support@clearbit.com for any questions.