VWO Setup Guide

By The VWO Team

 

With Clearbit-VWO integration, you can utilize the company's attribute to deliver personalized content to any user coming from a certain company’s IP address.

Procedure

1. Login to your VWO account.
2. Go to Test > A/B
   
3. To create a Campaign, click Create. To learn how to create an A/B test campaign, refer to How to Create an A/B Test.
   
4. In the New Campaign page, click on the More Options.
   
5. From the options present under More Options, select the option Enable campaign for a specific visitor group.
   
6. Select the option CUSTOM, and from the Targeting options dropdown, select OTHERS > JavaScript Variable.
7. In the Variable Name field, enter the following code:

   	(function () {
   	if (!window.ClearBitAdded) {
   	window.ClearBitAdded = true;
   	var script = document.createElement('script');
   	script.src = "https://reveal.clearbit.com/v1/companies/reveal?authorization=paste_your_clearbit_key_here&variable=vwo_organization";
   	script.onerror = function () {
   	console.log('VWO: Error Ocuured while fetching the clearbit data');
   	};
   	document.getElementsByTagName('head')[0].appendChild(script);
   	return true;
   	}
   	})();

   view rawvwoClearbitIntegration.js hosted with ❤ by GitHub
   
   Note: In the above code, paste the Clearbit Publishable API key (starting in 'pk_')  at the place where it says paste_your_clearbit_key_here.
   
   
8. To segment further, click Add Condition. 
   This adds one more segment condition with the option to choose AND/OR amongst the conditions. For example, to target all the companies that are based out of India, segmentation must be configured as follows:
9. All the company attributes can be targeted in the format:
   vwo_organization.<clearbit_variable_name> = value
   
    

Configuring the Company Attributes
All the company attributes can be targeted in the format:
vwo_organization.<clearbit_variable_name> = value

For example, to target any company in the Information Technology space, the variable will be defined as: 
vwo_organization.company.category.sector = Information Technology

 

Please refer to the table below for the entire list of variables available for targeting.

 

Company Attributes Available for Targeting

Attribute	Description
name	stringName of company
domain	stringDomain of company’s website
tags	arrayList of market categories (see a complete list)
metrics.alexaGlobalRank	integerAlexa’s global site rank
metrics.employees	integerAmount of employees
metrics.employeesRange	stringEmployees range (see a complete list)
metrics.annualRevenue	integerAnnual Revenue (public companies only)
metrics.estimatedAnnualRevenue	stringEstimated annual revenue range (see a complete list)
logo	stringSRC of company logo
tech	arrayArray of technology tags

You can refer to the complete list of attributes here.