What are Destinations?

Destinations are where you want Clearbit X to notify you of a new person or company joining your segments. In order to use Destinations, you must configure a Destination Trigger, which is a specific condition that must be met for the notification to appear in your Destination. Example triggers include when a new person or company is added or is removed from one of your defined segments.

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To get started simply click the Destinations tab while viewing any Segment.

With Destinations, you can trigger any number of advanced marketing workflows. For instance - 

  • Use the Facebook Custom Audience Destination to automatically sync any segment to a Facebook Audience and serve highly targeted ads using Clearbit, intent and SFDC data.
  • Use the Salesforce Destination to notify your account executives when an account with an open opportunity has a spike in traffic.
  • Use the Email Destination to send your sales team a weekly prospecting list of net-new accounts (i.e. accounts not in your CRM) that have hit your site in the last week and fit your ideal customer profile. 
  • Use the Slack Destination to send a notification to your customer success managers when one of their contacts leaves their job.

Alerting Destinations

Salesforce Destination - create a Task or post to Chatter when a company/person matches a segment

Slack Destination - post to Slack when a company/person matches a segment

Email Destination - send a scheduled email digest of companies/people matching a segment

Webhook Destination - post to a URL of your choice when a company/person matches a segment

 

Ads Destinations

Facebook Custom Audience Destination - create highly targeted ads by syncing a segment to a Facebook Custom Audience

 

What's next?

Here are some Destinations you can setup:

Then, for each Destination, create at least one Destination Trigger.