What are Destinations and Destination Triggers?

Last Updated: May 16, 2022

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Destinations are where you want Clearbit to notify you of a new person or company joining your segments. 

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What are Destinations?

With Destinations, you can trigger any number of advanced marketing workflows. For instance:

  • Use the Facebook Custom Audience Destination to automatically sync any segment to a Facebook Audience and serve highly targeted ads using Clearbit, intent and SFDC data.
  • Use the Salesforce Destination to notify your account executives when an account with an open opportunity has a spike in traffic.
  • Use the Email Destination to send your sales team a weekly prospecting list of net-new accounts (i.e. accounts not in your CRM) that have hit your site in the last week and fit your ideal customer profile. 
  • Use the Slack Destination to send a notification to your customer success managers when one of their contacts leaves their job.

Set Up Destinations

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  1. Click the Destinations tab while viewing any Segment.
  2. Choose either an Alerting Destination, or an Ad Destination:

    Alerting Destinations

    • Salesforce - create a Task or post to Chatter when a company/person matches a segment
    • Slack - post to Slack when a company/person matches a segment
    • Email - send a scheduled email digest of companies/people matching a segment
    • Webhook - post to a URL of your choice when a company/person matches a segment

    Ads Destinations

    Personalization

    • Custom HTML - Execute custom HTML and JavaScript on your website when a visitor matches a segment 

What are Destination Triggers?

For each Destination, you must configure a Destination Trigger, which is a specific condition that must be met for the notification to appear in your Destination. Example triggers include:

  • On page view - The Destination is triggered on every page view if a person/company matches an audience. This is ideal for real-time intent driven audiences, and is often combined with suppression settings to prevent a flood of notifications.
  • Audience Sync - The Destination is updated to stay in sync with an audience. This is primarily used on Destinations like Facebook Custom Audiences where a person is added to the audience when they enter the audience and is removed when they exit the audience

📝 Please note: Not all Destinations support every trigger type.