Facebook Custom Audience Destination

The Facebook Custom Audience Destination syncs any Clearbit X segment with a Facebook Custom Audience.

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Company Destinations will automatically sync any people you've added to Clearbit X from the matching companies, while People Destinations will directly sync people matching the segment.

Common use-cases include - 

  • Create a Custom Audience with all of your open Salesforce opportunities to focus your ad spend on late stage prospects.
  • Create a cross-sell campaign for customers who don't use products that they are ideal for.
  • Create an exclusion list of customers or specific prospect personas.

Improved match rates

Because most people use Facebook with their personal emails, creating a Custom Audience the traditional way of uploading a list of your customer's professional email addresses usually yields a fairly low match rate. Clearbit X leverages proprietary Clearbit data to automatically match segments at a much higher rate. In fact, we've seen customers jump from a 15% match rate to over 70%.

Requirements

In order for the Facebook Custom Audience Destination to function, you will need to make sure the People section of Clearbit X is populated. You can add people by syncing with Salesforce or by identifying them via clearbit.js or Segment.

Enabling

The Facebook Custom Audience Destination can be enabled from the Destinations tab of any segment.

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OAuth to Facebook

To use the Facebook Custom Audience Destination, you'll first be prompted to OAuth with your Facebook account. You can update your Facebook auth on our Configuration Page.

Settings 

Trigger - Sets the criteria for a person/company to trigger the destination. 

Options

  • Segment Sync - The Destination is updated to stay in sync with a segment. In this case a person is added to the Custom Audience when they enter the segment and is removed when they exit the segment.

Facebook Account - Once you've authed to Facebook, you'll be able to select any business account that you manage.

Facebook Custom Audience - Select the audience that you want to sync the segment with, or select Create a new Facebook Custom Audience to name and create a new Facebook Audience directly from within Clearbit X. 

Managing your ads

Clearbit X helps you automatically create powerful ads audiences. To manage those audiences, as well as your bidding, creatives and analytics, head to the Facebook Ads Manager.

What's next?

If you've already setup a destination, check out some example segments for more ideas on how to use Clearbit X!