Segments for Marketers
This guide aims to provide some examples for how you might get started using Clearbit X as a marketer. To learn more about Clearbit X, start at the beginning of the tutorial.
Creating segments in Clearbit X helps marketers get and automate off a combination of 1st and 3rd party data, perfect for more relevant, better-targeted lead generation, nurture campaigns, onboarding, lifecycle communication, and upsells.
For instance, if users have registered but haven’t activated, then you can create targeted Facebook ads to bring them back to your site. Another example would be identifying power users for case studies or for a positive review or NPS survey.
Here are two examples, as well as how to set them up, to help get you started.