Getting Started with Clearbit for Marketo
Last Updated: April 26, 2022
Our Marketo integration is designed to increase conversion across your entire funnel. It does so by allowing you to focus only on your best leads. By using 100+ data points to score, filter, and automatically send the best leads straight to sales, you can close higher quality deals, quicker. The Marketo integration offers two primary functionalities: Database Enrichment and Forms Enrichment.
Marketo Database Enrichment
❗Disclaimer: Marketo Database Enrichment is only available with our Operations package. If you are interested in this capabilities, please contact your CSM.
By enriching your Marketo database, you can drive engagement with emails personalized based on lead role, seniority, location, or any of our other 100+ data points. We will automatically refresh all of your records every 30 days, so you always have the most recent data at your disposal. Our easy and field mapping lets you append new data to standard Marketo fields or your own custom fields.
⏭ Next step: Set Up Clearbit Database Enrichment for Marketo
Clearbit for Marketo Forms
❗Disclaimer: Marketo Forms Enrichment is only available with our Conversions package. If you are interested in this capabilities, please contact your CSM.
Marketo Forms Enrichment will shorten forms for your customers, which will instantly increase lead conversion. When a prospect enters their email address, Clearbit goes to work, pulling in details like company name, job title, location, and more. Form Enrichment comes in two forms:
Form fields fill in when Clearbit finds data, lowering friction and allowing your customers to see and change the data they submit
- Form Shortening
Form Shortening simplifies your form by hiding fields unless Clearbit can't find the relevant data point — keeps forms short and collecting the data you seek.
⏭ Next Step:
- Clearbit for Marketo: Database Enrichment Troubleshooting Guide
- Troubleshooting Clearbit Forms Enrichment for Marketo (for customers who signed up before Feb 15th, 2022)