Getting Started with Clearbit for HubSpot

Last Updated: April 26, 2022

Our HubSpot integration is designed to increase conversion across your entire funnel. It does so by allowing you to focus only on your best leads. By using 100+ data points to score, filter, and automatically send the best leads straight to sales, you can close higher-quality deals, quicker. The HubSpot integration offers two primary functionalities: Database Enrichment and Forms Enrichment. 

💡 Please note: You can also Build a Clearbit Audience with Your HubSpot Data to empower the following: 

  • Clearbit Alerts to instantly notify your sales team when key accounts are on your website. 
  • Clearbit Advertising to combine 100+ B2B targeting filters with any of your standard or custom HubSpot fields. Targeting possibilities are infinite.

HubSpot Database Enrichment

❗Disclaimer: HubSpot Database Enrichment is available with our Operations package. If you are interested in this capability, please contact your CSM.

By enriching your HubSpot database, you can drive engagement with emails personalized based on the lead role, seniority, location, or any of our other 100+ data points. We will automatically refresh all of your records every 30 days, so you always have the most recent data at your disposal. Our easy and field mapping lets you append new data to standard HubSpot fields or your own custom fields. 

⏭ Next Step: Set Up Clearbit Database Enrichment for HubSpot

Clearbit for HubSpot Forms

❗Disclaimer: HubSpot Forms Enrichment is available with our Conversions package. If you are interested in this capability, please contact your CSM.

HubSpot Forms Enrichment will shorten forms for your customers, which will instantly increase lead conversion. When a prospect enters their email address, Clearbit goes to work, pulling in details like company name, job title, location, and more. Form Enrichment comes in two forms: 

  1. Autofill
    Form fields fill in when Clearbit finds data, lowering friction and allowing your customers to see and change the data they submit
  2. Form Shortening
    Form Shortening simplifies your form by hiding fields unless Clearbit can't find the relevant data point — keeps forms short and collecting the data you seek.

⏭ Next Step:

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