Set Up Clearbit Enrichment for HubSpot

Last Updated: June 15, 2022

Clearbit Enrichment with HubSpot ensures every new lead coming into HubSpot has Clearbit data appended and automatically refreshed every 30 days for accuracy. Customizable field mapping lets you write Clearbit data easily to standard HubSpot fields or custom fields.

How To Set Up Clearbit Enrichment for Hubspot 

  1. Follow the screenshot below or the Setup Wizard at
  2. Navigate to the Clearbit Platform, click the Data Sync tab, and click Go to 
  3. Click the Get started button and sign into HubSpot and authorize Clearbit.connect.pngIn order to write Clearbit data to HubSpot fields, we'll need access to your HubSpot. OAuthing into HubSpot should take just a few seconds.field_map.png

  4. Set up field mappings & enrichment settings.

    We'll need to know which HubSpot properties you'd like specific Clearbit data attribute to write to. We offer a number of popular default field mappings (e.g. Contact: City - Person: City) but you may choose to edit these before submitting.

    HubSpot Forms and Enrichment now supports all field types, and we validate field types upfront so that users do not accidentally save mappings that are incompatible. Our integration supports all field types, but we validate field types upfront so that users do not accidentally save mappings that are incompatible For example, if the HS field is a number, the Clearbit field type must also be a number.

    📝 Please note: By default, Clearbit will only overwrite fields that are blank or that Clearbit was the last to write to. This ensures and data you or your customers add won't be overwritten. You may change this setting in the field overwrite column by flipping the toggle to ON - now Clearbit will ALWAYS overwrite that particular field. Keep in mind you can change these settings on the enrichment page later.

    enrich_setting.pngIf you do not want new contacts to be enriched (live enrichment) or previously enriched contacts to be updated every 30 days (refresh enrichment), you may toggle these settings off here.
  5. Initiate a backfill. Enriching all contacts in your HubSpot database according to the field mappings you just set. You may skip this step and initiate a backfill from the enrichment page at another time. You may also cancel a backfill from the same page.


6. At this point, you'll be bought to the dashboard which shows an activity stream of enrichments. If you've initiated a backfill, you should see it appear there. 


You can return to this page if you need to change any enrichment settings, initiate a backfill or monitor enrichments.