How Can I Add a Google Analytics Tracker Name via Google Tag Manager?

Last Updated: May 12, 2022

Tracker names are used when there are more than a single Google Analytics property deployed to a page so that Clearbit can understand where you would like to send the revealed company data. Depending on your site configuration, your team may want to send data to a single property, multiple selected properties, or all properties that appear on a page.
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  1. In GTM, select the GA tag you would like to add a tracker name to.
  2. Select the pencil icon in the top right of the tag to edit.
  3. Click the Advanced Settings dropdown.
  4. Select the Additional Tag Metadata dropdown.
  5. Check the Include tag name box. 
  6. Enter a name that will not be used elsewhere in your GA/GTM configurations. Suggested best practice would be to append the date to the selected front portion of the name. It cannot include a dash or underscore. This should not use the Google Analytics property id (ie "UA-XXXXXXX").