What is Clearbit's Plan For Replacing Alexa Rank?

Last Updated: May 19, 2022

Last year, Amazon announced that they would retire Alexa Rank in 2022. Amazon is retiring Alexa Rank in two phases: Website Retirement and API Retirement.

On May 1st, 2022 Amazon retired the Alexa.com website. The website was the "interface" that consumers used to research companies and self-serve insights directly from Amazon. 

How Does Clearbit Use the Alexa Rank API? 

Clearbit uses Alexa Rank API to provide website traffic estimates through our APIs and platform. Clearbit’s Enrichment API (Company API), Discovery API, and Reveal API are all impacted.

When is The Last Day Clearbit has Access to Alexa Rank Data?

Although the website has been retired, Clearbit will still have access to fresh Alexa Rank data until the API Retirement date on December 15th, 2022.

Until then, Clearbit will provide up to date Alexa rank values for the following API-specific supported attributes:
- Enrichment API (Company API): alexaUsRank, alexaGlobalRank
- Discovery API: alexa_ranking, alexa_us_rank
- Reveal API: alexaUsRank, alexaGlobalRank

What is Clearbit's Plan For Replacing Alexa Rank?

Clearbit continues to actively assess the impact of these changes on the value our customers receive from Clearbit’s products and services. We will provide future updates as we explore all options and evaluate potential alternatives to sourcing similar data in the future.