Use Clearbit Reveal for Optimizely Audiences & Variations

Last Updated: April 25, 2022

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Clearbit Reveal in Optimizely allows you to craft unique user journeys on your company’s website by tailoring the digital experience based on which companies are visiting your site- even if they’ve never self-identified- by using IP Addresses.

IP addresses can tell you a lot about your visitors, like physical location (country), time zone. Using Clearbit’s Reveal technology you can use a visitor's IP address to find over 50 data points, including Company Name, Employee Count, Company Location, Revenue, and even the Company Tech Stack. This data gives you a huge advantage: you’re now able to speak directly to your different audiences and tell them you know who they are and what their needs are.

By making your marketing hyper-personalized, you’ll see higher conversion rates, better engagement, and ultimately more of the right kind of customers. 

This article will show you several examples of how to use Reveal attributes:

Within Optimizely Audiences

and JavaScript variation code snippets.

To start with, here is:

Now, onto our examples! 
Example 1: Build an audience for visitors that use ANY of the following technologies: Google Analytics, AdRoll, or Google Apps

Here's the Custom Javascript you would paste in:

window.reveal && (window.reveal.company.tech.indexOf('google_analytics') != -1 || window.reveal.company.tech.indexOf('adroll') != -1 || window.reveal.company.tech.indexOf('google_apps') != -1)

Example 2: Build an audience for visitors that are classified with ANY of the following Industry Tags: Mobile or Communications

Here's the Custom Javascript you would paste in:

window.reveal && (window.reveal.company.tags.indexOf('Mobile') != -1 || window.reveal.company.tags.indexOf('Communications') != -1)

Example 3: Build an audience for visitors that belong to ALL of the following Industry Tags: SaaS and B2B

Here's the Custom Javascript you would paste in:

window.reveal && (window.reveal.company.tags.indexOf('B2B') != -1
&& window.reveal.company.tags.indexOf('SaaS') != -1)

Example 4: Build an audience specific to your target account list (for ABM)

Here's the Custom Javascript you would paste in for some sample accounts:

window.reveal && ['slack.com','uber.com','ibm.com','cisco.com','microsoft.com'].indexOf(window.reveal.company.domain) != -1

Within the Variation Code editor, you could then show the actual company's name when they visit with a simple line of jQuery:

$("h1").text(window.reveal.company.name)

Example 5: Create a variant that only shows relevant customer logos based on the visitor's Industry Tag

Here's some sample Javascript you could use within the Variation Code editor:

if (window.reveal && window.reveal.company.tags.indexOf('Finance') != -1) {
  $('#default-logos').hide()
  $('#customized-logos').show()
}

Example 6: Create a variant that shows personalized messaging based on identifiable technology

Here's some sample Javascript you could use within the Variation Code editor:

if (window.reveal && window.reveal.company.tech.indexOf('mixpanel') != -1) {
  message = 'See why our new Analytics platform blows Mixpanel out of the water.'
  $('#message').text(message)
}

💡 Clearbit tip: Show competitive messaging or content to site visitors who use your rival's product and may want to switch to yours.

Example 7: Create a variant that shows personalized messaging for companies above 1000 employees

Here's some sample Javascript you could use within the Variation Code editor:

if (window.reveal && window.reveal.company.metrics.employees > 1000) {
  message = 'Our new platform is built for Enterprise'
  $('#message').text(message)
}

If you wanted to take it a step further, you could also change the call-to-action (CTA) by showing/hiding a special button only for your target companies:

if (window.reveal && window.reveal.company.metrics.employees > 1000) {   
  $('#enterprise-contact-button').show() 
}

Or you could adjust the hero section based a specific subset of target accounts:

if (window.reveal && ['slack.com', 'uber.com', 'ibm.com', 'microsoft.com', 'cisco.com'].indexOf(window.reveal.company.domain) != -1) {  	
  $('#default-hero').hide()	
  $('#enrichment-hero').show()  
}