G2: Intent on Platform | FAQ
Last Updated: November 15, 2022
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- Can I See G2 Intent Data in Company Activity Feeds?
- Why Do G2 Page Views Look Different from Other Page View Filters in the Audience Builder?
- What if I Have More than One G2 Page?
- What Is Third Party Intent Data and Why Is it Important?
- How Is the Data Intent Score Calculated?
Can I See G2 Intent Data in Company Activity Feeds?
No, not at this time, but it is something we are actively considering. If this would be valuable to you, please let us know here.
Why Do G2 Page Views Look Different from Other Page View Filters in the Audience Builder?
G2 page view filters currently use standard date ranges (1 day, 7 days, 30 days), which is in contrast to more flexible date selectors available with our native website page view filters. That said, we are actively working on improving and expanding our intent provider integrations, so if this would be valuable to you, please let us know here.
What if I Have More than One G2 Page?
This integration only works with one G2 API key for now. Our recommendation is to pick the G2 page that you believe collects the most visits / intent data from your ideal customer profile (ICP).
What Is Third-party Intent Data and Why Is It Important?
We define intent data as data that shows what a company or individual is interested in, indicating the action (including making a purchase) they might take next. Third party intent is a type of intent data that tells you if a company is "in-market" for a solution that you sell, where signals are typically collected from online publications and review sites.
This is different from first-party intent data, which is based on direct high-intent activity on your website. Clearbit customers are already able to activate first party intent data within the platform.
Third-party intent data is important because it enables you to market to prospects earlier on in their buying journeys - giving you a better chance to create, capture, and then convert their demand.
How Is the Data Intent Score Calculated?
You can read about how G2 calculates intent here.