Legacy: Set Up a Webhook Destination

Last Updated: September 27, 2023

For pricing information, please fill out the demo-request form on our pricing page to get in touch with a sales representative.

🔍 Please note: This article is for customers on Standard Bundle, Enrichment, or Clearbit Platform plans. If you signed up in 2024, you are on a Sales Intelligence for HubSpot plan: Free, Growth, or Business.

Our Webhook Destination allows you to send segment matches anywhere you need to. When enabled, Clearbit will post a JSON payload to the URL you specify. The payload includes data about the company/person that matched as well as metadata about the destination and segment.

Skip Ahead to:

Example JSON Payload

📝 Please note: While the format will be the same, the attributes available will differ depending on which you choose to include.

"context": {
"destination_id": "ID",
"segment_name":"Test Segment",
"company": {
"enrichment": {
"metrics": {
"traits": {
"events": {
"timestamp":"2019-09-20 23:10:10 UTC"
"timestamp":"2019-09-20 23:02:15 UTC"}

💡 Clearbit Tip: Common use cases include:

Enable the Destination

  1. Navigate to any audience in Clearbit.
  2. Click the Destinations tab.Screen Shot 2023-10-06 at 1.27.28 PM.png
  3. Click the Create button in the Webhook box, and a pop up will appear.

  4. Select one of the options in the Trigger box, which sets the criteria for a person/company to trigger the destination:
    • When a company enters the audience
      • Triggers only when a company/person enters the audience.
    • When a company exists the audience
      • Triggers only when a company/person exits the audience. 
    • On page view
      • Triggers every time company/person views a page on your site.
  5. In the Configure webhook options section, enter the URL you want Clearbit to send the JSON payload to.Screen Shot 2023-10-06 at 1.28.36 PM.png
  6. Decide if you want to Enable Delivery Suppression. When enabled, people/companies that you've been alerted to within the past x days/weeks/months will be excluded. In the image below, a company would only trigger the Destination if they haven't triggered one in the past 5 days.
  7. Customize your Payload - Allows you to specify exactly which attributes you want to send via webhook.
  8. Click the Save changes button.