Get started with the Clearbit tag (clearbit.js)

The Clearbit tag is a snippet of JavaScript that collects and sends data from your website to Clearbit

You can add the Clearbit tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager.

Reveal the companies browsing your website

The Clearbit tag uses reverse IP technology to identify which companies are visiting your website and tracks the company's browsing behavior.

Company-level activity data allows your teams to quickly engage and convert accounts, based on their behavior and intent.

• Alert your sales reps when qualified accounts visit important pages, or shows a surge of activity
• Show account-based retargeting ads to decision makers and influencers at qualified accounts
• Analyze the behavior of your qualified accounts in Google Analytics

Identify users who fill out a form

The Clearbit tag can also be used to identify and track users on your website. Identifying users is done by sending Identify calls when a user fills out a form on your website.

• Alert your sales reps when a high-value prospect visits the pricing page
• Alert your customer success team when a customer reads a help center article
• Measure conversions from your ad campaigns by sending server-side conversion events to your Facebook and Google Ad accounts

Implementing the Clearbit tag

• Set up the Clearbit tag directly in your HTML
• Set up the Clearbit tag in Google Tag Manager
• Troubleshoot your Clearbit tag setup